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BBB In The News
INSTYLE - JUNE, 2011
 
FIT PREGNANCY - DECEMBER, 2010
 
BUSINESS NEWS DAILY- DECEMBER 31, 2010
Rental Businesses Make Leasing
Dresses Fashionable
2:00 AM ET |
By Nicole Fallon, BusinessNewsDaily Contributor
"Stress-free service
Belly Bump Boutique, which debuted in 2008, rents out elegant special-occasion dresses for women in all stages of pregnancy. Julie Ann Christoi Siksa said she started the company after seeing a seven-months-pregnant friend struggle to find an affordable dress for a wedding.
Belly Bump, too, has benefited from the recession’s effect on consumers’ spending habits.
“We have most certainly seen an incline in rentals from month to month, and the economic recession is a catalyst to our growth,” Christoi Siksa said.
“There are over 4 million pregnant mothers in the U.S. who spend an estimated $1.5 billion on maternity clothing each year,” Christoi Siksa said. “I knew that an alternative solution needed to become available when it came to maternity formal wear.”
Belly Bumps’ rental price for an outfit ranges from about $75 to $100. The rental period is seven days, and the fee includes return shipping and dry cleaning.
“Our philosophy is to create a stress-free experience,” said Christoi Siksa.
She thinks the fashion rental industry is poised for further growth. “In the near future, we will see the rental model become just as popular for women as it is now for men,” she said."
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